PACKAGING:
WINE LABEL ART

BRIEF
Create a wine label for a wine manufacturer of your choice.
The design must contain all original elements and should align with the style of the chosen company’s current aesthetic.

CLIENT
RMIT Diploma of Graphic Design University Project (2023)

TOOLS
Adobe Illustrator

- INTRODUCTION -

For my 2D/3D Digital Art subject in my final semester at RMIT University,
I chose to create a wine label for the Australian wine manufacturer Minimum Wines.

My goal was to create a minimalist design with a custom, centre-balanced, illustrative focal point which is very similar to the brand’s current minimal, artwork-focused labels. All elements on the front label are hand-drawn to offer a unique appearance, but also to make the design feel
down-to-earth, approachable, and relaxed.

I adore creating wine labels as they are like mini poster art!

Disclaimer: This project is for educational purposes only.
It has not been commissioned, and is not affiliated with Minimum Wines in any way.